Jewellery is the key ingredient to pulling any look together. A piece of jewellery teamed up with a simple dress can amp up your look and make you look like a million dollars. This season is all about Bold and Flamboyant pieces which are conversation starters. Much like the reincarnation of hoops into statement pieces which are much more than round rings, this season witnesses the resurgence of personalised charm pieces which tell a story. From neckpieces, to earrings, to hair accessories like Bobby pins these statement pieces are creating a huge wave in the fashion circles.  

International Fashion houses like Chanel presented their version of this trend when they showcased the charm logo earrings spelling out the brand’s name, with three syllables in each ear. Balenciaga went ahead with the logo charm earrings and Dior with a necklace choker. This is a trend with limitless options that you can make your own. Much to your liking, express your thoughts or your ‘notes to self’ basically just wear your mind up your sleeve.

Taking a cue from this trend we have come out with our very own ‘Charm Story’ consisting of statement pieces that are edgy, bestow colour and bling, adding a dose of glamour to today’s modern women.